Concept
Where it starts. We find what it should be, who it’s for, and why it matters.
ÆHD is a design lab for things that don’t exist yet. We step in while it’s still a feeling, and stay until it’s a thing.
Tell us what you’re making →We believe the best products disappear into experience: simple, personal, almost inevitable.
We treat technology like a paintbrush, not something to show off, but something that creates small, magical moments people actually want to keep close.
Good design isn't about adding more; it's about shaping how something feels the moment someone holds it, wears it, or notices it for the first time.
Where it starts. We find what it should be, who it’s for, and why it matters.
The first version you can hold. Rough, real, and honest about what works.
Form, materials, details. Everything refined until it feels right in the hand.
The film, the images, the words. How the world first meets it.
ÆHD works with a close network of creatives and makers. Every team is shaped around what the project needs, and you always talk to us.
Pick a project, the team reshapes
ÆHD | Lab (“we”) is the data controller for this website. You can reach us at hello@aehd-lab.com.
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Your messages. If you write to us or fill in our project form, we receive your email address and whatever you choose to share. We use it only to reply and, if we work together, to manage the project (pre-contractual steps and legitimate interest, art. 6(1)(b) and (f) GDPR). Emails to our address are routed by Cloudflare to a mailbox provided by Google, which also runs the project form (Google Forms).
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Some of our providers may process data outside the European Union. Where that happens, transfers rely on the safeguards required by the GDPR, such as the European Commission’s Standard Contractual Clauses.
You can ask us to access, correct or delete your data, to restrict or object to its processing, and to receive it in a portable format. Write to hello@aehd-lab.com. You can also lodge a complaint with the Italian data protection authority, the Garante per la protezione dei dati personali (garanteprivacy.it).